Pitched and created 200+ high-performing social, lifestyle, PR, interview, and SEO blog articles including 30+ articles for a cryptocurrency campaign, and crafted product landing pages and UX microcopy.

Led a full-scale repositioning of Architrave’s product and marketing, including a new website, blog, CRM and social content strategy. Boosted conversions by 210% through optimized funnels, high-converting landing pages, tailored ABM content, marketing assets, and positioning the CEO as a thought leader.

Built Fretello's brand, communication, SEO, CRM, and marketing strategy from the ground up, crafting all copy across blog, website, newsletters, in-app, and landing pages, boosting app downloads by 400% and retention by 300%.

I’ve worked with companies like Shopify, Blinkist, and Oberlo to define tone of voice, develop messaging frameworks, and create everything from editorial features and UX copy to scripts and CRM journeys.

Created copy for several award-winning campaigns for clients including TÜV SÜD, Momox, McKinsey, Sage, and Finleap. Due to non-disclosure agreements in place with these clients, I'm unable to share the work publicly.

Between 2014 & 2018, I created 278 articles (6M readers) and edited 50+ videos (10M views) for Movie Pilot, tripled traffic through a global film festival at Viewster, and boosted Be-at.TV's traffic by 300% through creating original film and editorial content.